OnTheMarket announces new radio advertising campaign during Premier League coverage


OnTheMarket has launched a new radio campaign on talkSPORT, and will be the exclusive airtime partner of the Premier League football matches on the station from now until the end of May.Its 30-second radio advert will play around every Premier League match on talkSPORT.The radio advert has been adapted from the television commercial which keeps OTM's 'new and exclusive' properties at the heart of the campaign.John Milsom, brand director of OTM, said: "This latest campaign adds another layer to our multi-channel advertising mix as we increase our marketing investment."The commercial leverages the memorable music and conveys the same core message as the TV campaign we launched in September, namely that OnTheMarket gets thousands of new properties every month 24 hours or more before they are on Rightmove or Zoopla."The radio campaign will reach 4m listeners across the season."